Successful Startup 101 Magazine - Issue 5 Read online



  SUCCESSFUL STARTUP 101 MAGAZINE

  Issue-5

  Published by

  Tabitha Jean Naylor

  Copyright

  Distributed & Published by

  Tabitha Jean Naylor

  www.successfulstartup101.com

  Copyright 2014 by Tabitha Jean Naylor. All Rights Reserved.

  Table of contents

  * Letter From The Editor

  * Scaling for High Growth is All About Focus and Checkpoints, by Ryan Smith

  * 5 Ways to Build an Extraordinary Team Culture, by Peter Economy

  * The Pitfalls (and Upsides) of Partnering with Entrepreneurs, by Daniel Isenberg

  * Why Do Most Startups Fail? by Scott Shane

  * Change Happens to You and Because of You, by Brian Solis

  * Improve Small Business Cash Flow With These 4 Tips, by Andrew Cravenho

  * How to Sell Anything to Anybody, by Steve Tobak

  * 7 Must-Have Tools for Networking Online, by John Corcoran

  * Startups Need To Embrace Zero Paid Media Marketing, by Martin Zwilling

  * It’s Time to Focus on Retaining Customers, by Monique de Maio

  * Customer Centricity, by Jason Pontin

  * How To Determine The Best Social Media Platform For Your Business, by Sarah Greesonbach

  * 3 Branding Mistakes To Avoid As Your Business Grows, by Jason Houck

  * Crowdfunder Blunder, by Kriti Vichare

  * A Business Guide for Protecting Personal Information, by Sandy Glover

  * 10 Reasons Why Small Businesses Fail, by Jared Mumford

  * Angel or Devil: Who’s Really Investing In Your Start-Up?, by Nir Eyal

  * 5 Ways to Become a Better Leader Today, by Peter Economy

  * Alternative Financing: What To Do When the Bank Says No, by Robert Jacobs

  * To Help Small Business, Change the Definition of Independent Contractor - by Carol Roth

  * Contact

  Letter From The Editor

  My name is Tabitha Jean Naylor. I am the publisher of Successful Startup 101 magazine, the founder of the Successful Startup Series and owner of TabithaNaylor.com. You likely wouldn't know me if we passed each other walking down the street, so I wanted to take this opportunity to introduce myself, as well as shed some light on the inspiration behind Successful Startup 101 Magazine.

  To say that entrepreneurialism is in my blood is an understatement. I grew up around small business; my great granddad started a small hardware empire in the mountains of western Maryland and West Virginia back in 1864. It’s a family-run business that’s still in existence today. As a child, I witnessed firsthand the challenges that small business owners face, including the sacrifices that sometimes need to be made. I was also fortunate enough to see the rewards of the blood, sweat and tears of those same sacrifices. Commitment, dedication and hard work were all things that my parents taught me at a very young age.

  After a successful sales career in the mortgage industry, I opened my first business – a mortgage company based in center city Philadelphia – in 2006. There were many highs and many lows, and quite frankly, no amount of planning in the world could’ve prepared me for the business lessons I learned along the way. In 2009, I closed the company on a high note to pursue other endeavors outside of the real estate industry. A little over a year later, I started TabithaNaylor.com, a marketing firm that delivers ‘big agency’ quality at rates that are affordable for startups and small business. I've made more mistakes along the way that I care to admit (or even want to count!), which is where the inspiration for Successful Startup 101 stems from.

  The goal of Successful Startup 101 magazine and the Successful Startup Series is simple: to help. We live in an age of information overload. 571 new websites go live A Minute and 2 million blog postes are written PER Day. The days of doing a quick search online and finding an answer to a burning business question are long gone. Instead, if you head over to Google and do a search for “Small Business Finance,” you’ll be greeted by 775,000,000 results. Even if you have the time to read through the top 10 search results (which let’s be honest here, you probably don’t), you’re not guaranteed to find the answer you’re looking for. The information could be outdated. It could just be wrong. The content you read may contradict with what you've seen or heard elsewhere. So how do you know what to believe? Where do you begin? They say analysis is paralysis, but when wer’re talking about something as important as your business, can you REALLY afford bad advice?

  Successful Startup 101 cuts through the clutter. The articles in the magazine are carefully selected to help you – the budding entrepreneur, the startup founder, the small business owner – get the information you need to help your business succeed. All authors are thought leaders and experts in their respective fields so you can rest easy knowing that the information is accurate, current and of the highest quality.

  I consider myself a lifelong student. I love learning new things. And I love my business. I am fortunate and blessed to be doing something that I love... I help businesses with their marketing and branding strategies every single day, which in turn, helps them grow. Now, I am extending that helping hand even farther and wider that I ever dreamed possible. That you for your interest, and most important, your support in Successful Startup 101.

  I sincerely hope that you enjoy the magazine.

  All the best –